Social Media Marketing will not give overnight success

Everyone heard how important is social media marketing and how many of us are hooked socially. But no one is sure of the sure win formulae for successful social media marketing. Is it because there is none or because the digital climate is changing too fast?

I have been discussing this topic and been to many courses, talks and seminars. I see many people asking the same questions over and over again, how to get leads or sales from social media marketing. The conclusion is simple, there are many formats of replying but I see 1 clear answer, you have to try and test your results!

I tried to explore social media tools myself and approached a few social media agencies in Singapore to help me out. Managing social media account is no easy tasking, its not about just taking photos and posting some captions and wait for miracles to happen. They won’t! There has to be a plan or they call its media calendar to plan out what to post and the purpose. They need to be meaningful and sends the right message. Then you need a good photographer, editor, designer and copywriter. Take a look a the bloggers, behind every post they took time to ideate how to take the picture and what content to post.

So, what do I get from my social media marketing agency and how I work with them.

1. They access to real time data

When your agency gives you idea or advice, don’t be shy to ask for the rationale behind. The best social media marketing agency in…