Singapore Market Trends

The F&B industry has gone a long way for a small city such as Singapore. Evolving consumer habits and operating landscape have kept such F&B operators at their toes over the past decades. Below are the latest trends in the consumers’ segment and it is paramount for food operators and food distributor in Singapore to take notice of and to cater for these needs into the future.

1. Healthier Alternatives

Consumers are trying to achieve a balanced diet by eating more healthily and exploring alternative health products. It was also reported that there has been an increase in vegan claims over the last 5 years. Bakery is one of the industries that can seek product innovation in this area. Across Asia Pacific, Australia is leading the way in this trend. Singapore and Thailand are the leading countries within Southeast Asia.

2. Brand Story

Consumers today are looking at the stories behind every product, telling about their origin, ingredients or inspiration. Although there will still be doubts when similar claims are being made by legitimately hand-crafted products along with mass-produced products, consumers are still buying into the stories that brands are telling them. Some of the Brand Story of the products are able to deliver a special and exclusive feeling to consumers.

3. Visual Eating

With the growing technology, consumers are now more active on social media and food is often the main focus of the posts. More and more consumers would like to…