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Is SEM agency necessary when you can do it on your own?
SEM Google marketing is very popular and is used by all kind of industries. And its pretty common that business owners are doing SEM which is also known as search engine marketing themselves. On the other hand, there are google marketing agencies out there offering their services. Is a google marketing agency necessary? And what is the difference between getting professional help or doing it on your own?
Keywords research
If you believe that keywords research is the only thing that you need to consider, then you need to think harder or dive deeper. Yes, google does provide suggestions on popular keywords to bid for and related key phrases. You need time to analyse what the popular keywords, alternate keywords and the budget to allocate to each ad group. This needs monitoring and evaluating so that you get maximum clicks for your budget. There are many softwares available in the market that can help you but they do not come cheap. One of the best softwares that can assist you be Semrush and Ahrefs which are the popular ones.
A good google marketing agency should have invested in one of the softwares, the monthly subscription fees are justifiable as they are dealing with more than 1 brands. Apart from strategising keywords, your SEM agency will also be able to take reference of your competitors’ strategies. To compete or to use better keywords to win them.
