Consumer Behaviour Trends

Today, we look at the latest trends to have a better understanding of how consumers behave and act towards food selections and consumptions. These trends are important for food establishments to have a grasp on how they should position and market their products to the consumers out there in the market.

1. Healthier Alternatives

Consumers are trying to achieve a balanced diet by eating more healthily and exploring alternative health products. It was also reported that there has been an increase in vegan claims over the last 5 years. Bakery is one of the industries that can seek product innovation in this area. Across Asia Pacific, Australia is leading the way in this trend. Singapore and Thailand are the leading countries within Southeast Asia.

2. Brand Story

Consumers today are looking at the stories behind every product, telling about their origin, ingredients or inspiration. Although there will still be doubts when similar claims are being made by legitimately hand-crafted products along with mass-produced products, consumers are still buying into the stories that brands are telling them. Some of the Brand Story of the products are able to deliver a special and exclusive feeling to consumers.

3. Visual Eating